
They’re making a movie about Lego. Quirky documentary this ain’t – Lego: The Movie will be a feature-length animated adventure. Set for release in 2014, the Danish toy company’s Hollywood debut is being made by the team behind 21 Jump Street. Director Phil Lord and scribe Christopher Miller are keeping the details quiet, but the film is rumoured to be set in a universe made entirely from Lego. As Lord says, “If there’s water or clouds or a big explosion, that will be made out of Lego.” It’s not your standard film set-up. So why is it being made?
Toy-based films are becoming common phenomena. Transformers and GI Joe are now massive global movie franchises, having experienced great box office success. The Transformers movies alone have grossed over $2.6 billion. A large part of this profit is probably attributable to the public’s hunger for extravagant special effects – Transformers has more explosions than Optimus Prime can shake a circuit board at. But according to studio bigwigs, a large part of Transformers’ initial success was due to its familiarity. Many people had grown up with Transformers toys and television shows, and this meant that the original Transformers film had a large, eager audience ready and waiting. As a result, the studios now believe that if a toy is popular enough, it can be a viable basis for a movie.
Cue Battleship. Based on the classic board game, Battleship is a $200 million movie funded by United Artists. For those who missed out, the table-top Battleship is a two-player affair in which each person tries to guess the coordinates of the other’s navy and sink it. There are no characters beyond those conjured up in the player’s imagination, no figurines with names, identities or back stories. This places it in stark contrast to the character-driven worlds of Transformers and GI Joe. Can a movie adaptation of a protagonist-lacking board game really illicit a feverous box-office response? Perhaps. From the studios’ perspective, the important thing is that for many of us, “Battleship” is a familiar word. The game has been around since 1967 and has become a part of popular culture. We may not be passionate about it, but we understand it. We automatically think of the naval search-and-destroy concept and dramatic seaborne warfare. We’re taken back to our childhood living rooms and the fun we had (or not) trying to guess where sly sibling could be hiding aircraft carriers. It’s nostalgic, and the studios reckon we’ll be curious to see how it makes the transition to the silver screen.
So where does the toy-to-screen bandwagon go from here? If movies based on board games are successful at the box office, can we expect Jenga: Escape From Wobbly Tower any time soon? There’s no reason why not. Creative limitations can actually facilitate a slicker and more focussed plot. Just take a look at the wacky premise for Monopoly: The Movie, helmed by accomplished director Ridley Scott. Of course, there’s a danger this kind of film will increasingly rely on the curiosity factor to draw the crowds, and in the process forgo good storytelling. Indeed, films like Transformers and Battleship do suffer from lazy scriptwriting and tired visuals. But toy-based films needn’t be dreadful. A film about Lego can go in many directions….imagine the comedic potential of swapped body parts, or painful plastic rain. I look to Lego: The Movie with hope.












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